Metaverse – Business Transformation

Nowadays, people still don’t have enough information about the Metaverse to classify it as good or bad. It resides in a grey area where it can be beneficial or detrimental to those using it. But if the hype and praise from many tech experts and giants, including Meta’s CEO Mark Zuckerberg, is anything to go by, it will be a big thing. The Metaverse is still in its early stages and continues to develop daily. While tech specialists promised us some exciting and entertaining aspects of the Metaverse, some risks and challenges are also involved. With this in mind, there are some risks and challenges that skeptics already have over the Metaverse.

Projects like Decentraland are creating an open-world metaverse where users can log in to play games to earn MANA – the native token of Decentraland, with which users can purchase NFTs, including LAND or collectibles, and vote on economic governance. The users can also create NFTs, giving them real-world interoperability for the value of their time spent in-game. The potential of this internet evolution has started to attract Web 2.0 companies like Facebook, which is shifting to a Metaverse company and is changing its name to “Meta”.

If you paid attention to any business news over the past year, you likely heard about NFTs. These are unique digital representations of assets, and they exist on the blockchain. Each NFT contains ownership information and other metadata related to that asset. Whether you’re a skeptic of the hype or a true believer, the essential thing to understand about NFTs is that they are a way to prove authenticity and ownership of an asset, physical or virtual.

You may not care about the authenticity of a picture of an ape, but the same technology could be used to issue tokenized certifications, licenses, or identity cards. Because the blockchain contains a record of the transactions involving an NFT, you could even use NFTs to track goods in a supply chain. The transparency and permanence of the data stored in an NFT make them an excellent solution for fields that deal with logistics and counterfeiting. 

Upgraded Social Networking Experience

The Metaverse comes with a fresh promise of improving social experiences in a significant way. It promises an actual engaging digital experience. Mark Zuckerberg, Meta’s CEO, stated that the Metaverse would allow social media users to be in the background rather than simply looking at the incidents online.


The addition of augmented reality in the healthcare sector has tremendous value in training and enforcing aspiring medical practitioners’ skills and knowledge base.


Tactical augmented reality can easily take the place of a typical handheld. A second is enough for one to lose their life on the battleground. In addition, a synthetic training environment leverages augmented reality to give soldiers a more realistic training experience.

Real Estate

Real estate marketers may take advantage of the power of VR technology by showing clients properties before deciding which to settle on. Augmented reality comes into the picture to bridge this gap. With this technology, clients can picture furniture pieces and electronics in an empty house.


Virtual reality cuts down the chances of accidents taking place. Well, it’s simple – VR training helps to educate workers and staff on different safety prerequisites and applications in the real world. 


Virtual reality is a brilliant technology that has also contributed to the field of education. It helps to experience other worlds, which is the basis of the Metaverse.

Payment Networks

Web 3.0 metaverse economies can use their digital currency, like MANA, or the currency of the layer one base crypto cloud economy platform they’re built on, such as Ethereum (ETH) or Solana (SOL).

Decentralized Finance

Decentralized exchanges allow users to trade in-game items, while lending platforms enable users to take out loans on their virtual land. NFT Sovereign Goods Players can purchase NFTs from other creators and bring them into other virtual worlds to be put on display or sold.


Legal frameworks take back control of the digital economies from centralized corporations and allow a global network of Web 3.0 metaverse users to decide the rules of their collectively owned virtual space.

Decentralized Cloud

File storage solutions such as Filecoin give Web 3.0 metaverse worlds a decentralized infrastructure solution to store data, while services like Livepeer give virtual worlds decentralized video transcoding infrastructure.

Self-Sovereign Identity

Internet-native social reputation coin (“creator coins”) data from other platforms may be transferred into the Metaverse and used for identity or credit scoring. 

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All indicators point to an ever-increasing fusion between the physical and digital worlds. So now is the time to ask, how can you prepare? Like any good change management strategy, you must have clear and communicated goals and objectives. Everyone at the company needs to have a common language and understanding of not only the Metaverse but also where your company is heading with regards to it.

  • Are you interested in connecting more directly with your customers?
  • Expanding your company’s remote work capabilities?
  • Accepting cryptocurrency as payment?

Each of these is a very different objective, and while they could all be achieved, you need to be clear about what you want to do. It would be best if you were realistic about how much change you can manage within a given time.

References :

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Metaverse – Business Transformation